Kingdom of Bahrain, 09 September 2023: Pickl; the award-winning UAE-born burger brand, has recently announced the launch of its second branch in the Kingdom of Bahrain at Juffair Square on Thursday September 7, 2023.
Foodies in Bahrain can now indulge in an immersive experience at the open-air modern lifestyle spot located in the vibrant heart of Juffair, where they can enjoy the island’s most scrumptious burgers and sandos in a friendly yet thrilling atmosphere.
The opening comes to meet the ever-growing demand for Pickl’s highly acclaimed cheese burgers, chicken sandos and plant-based burgers, all free-from preservatives, hormones and antibiotics. This follows the huge success witnessed by the brand’s first branch launched in Al Aali Mall in Seef District last January, in partnership with Zayani Foods, the food and beverages arm of Alzayani Investments Group.
The new spot offers Pickl’s exclusive range of customisable cheese burgers to its customers from Bahrain and abroad, as well as the famous plant-based “Impossible Cheese Burger”, which is suitable for vegetarians, using 96% less land, 87% less water and 89% fewer greenhouse gases than beef, but has the same great taste.
Additionally, Pickl’s menu also boasts its premium fried chicken, which comes in five spice options; Plain, Medium-ish, Feel the Heat, Nashville, and Reaper, as well as a tasty variety of toppings and sauces, an irresistible selection of loaded fries and fresh fried chicken tenders, coupled with the brand’s mouthwatering Gooder Milkshakes to wash down the goodness.
The launch of Pickl Juffair coincides with the brand’s new signature menu launch, debuting carefully curated items such as the Jeff Cheeseburger, the Classic New Yorker Cheeseburger and the Original Cheeseburger, while the fan favourite BBQ Bacon Cheeseburger is also back on the menu following popular demand.
Commenting on the occasion, Mr. Majid Khalid Alzayani, Managing Director of Zayani Foods, said: “Upon successful introduction of Pickl in January to the Kingdom of Bahrain, it is with great excitement we announce the opening of our second Pickl branch at Juffair Square, enabling us to expand our footprint and offerings to our loyal customers.”
It is noteworthy that Pickl was first established in Dubai in 2019, and it has won several awards since then, such as the Best Burger at the Time Out Dubai Restaurant Awards 2022 and 2023, as well as the Best Fried Chicken and Restaurant of the Year at the Deliveroo Restaurant Awards 2022.
Pickl Al Aali Mall was the brand’s first branch outside the UAE and it is considered the first step in a wide-ranging international franchise campaign that will see the opening of 200 stores in the next five years across the globe. For more updates, follow Pickl.bh on Instagram.
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About Al Zayani Investments Group
Al Zayani Investments Group B.S.C is a dynamic company based in Manama, Bahrain. Since its establishment in 1977, the journey has been one of mounting success and expansion. The company’s business portfolio includes diversified ventures into the automotive, health care, manufacturing, real estate and service businesses. By laying the groundwork of a solid local foundation and employing the best resources and technologies, it has consolidated its position as a strong regional competitor, equipped to face the challenges of the changing modern market.
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